About1
About Courtney, the founder

Born And Raised In Orange, California

The infamous Old Town circle, as well as the rest of Orange County, was my backyard. Here is where I started my small town journey in retail and merchandising at the local Nordstroms. Turns out, corporate retail wasn't for me. So I made my way over to a boutique in Orange Country and started working there. The entrepreneurial bug definitely bit me while I opened 4 locations and launched an e-commerce platform for the boutique, which is what eventually led me to venture out on my own.

IN 2013, MY 23 YEAR OLD SELF OPENED COCOROSE.

Crazy, I know. Our first location was only 400 square feet, but I knew we needed an upgrade. So after 42 days in that small space, I found what would be known as THE brick and mortar home for the boutique, right in the middle of my home Old Town Orange. It was meant to be.


Seven years later of serving thousands and thousands of customers from all over the country, here we are. After constant trial and error, incredibly life-changing experiences, and learning more than I could ever imagine about myself and this business, I am now 30 years old and ready to solidify who CocoRose is!

WHO KNEW I'D BE FINDING MYSELF WHILE FINDING A PERFECT OUTFIT ALL ALONG?

There are a lot of things I love about this industry, but most of all, I love the customers. I want nothing more than to know everything and anything about them, while dressing them in comfortable stylish clothing that makes them feel GOOD. This whole brand is about being able to give back to things that matter, and I would never be where I am without the CocoRose community. If I can change one person's life while people are changing mine, this whole entrepreneur life I chose is worth it. No doubt at all.